The Ethics of Tech Considering Privacy Security and Environmental Concerns in a Tech Driven World

14 Tech-Related Ethical Concerns And How They Can Be Addressed

Modern technology tools such as artificial intelligence, machine learning and quantum computing can offer amazing benefits to industry and society, from better sharing of marketing messages to tracking human health to eliminating mundane tasks and giving humans free time to createand much more. But as tech tools become more powerful, additional ethical concerns arise. Not only can tech tools be turned to malicious uses in the hands of bad actors, but they also have inherent flaws simply because theyre built by flawed humans.

There are no more enthusiastic proponents of technology than leaders in the tech industry, but theyre also the people who are most aware of the functional and ethical drawbacks that almost inevitably arise in rapidly evolving technology tools. Here, 14 members of Forbes Technology Council discuss tech-related ethical issues that theyre concerned aboutfrom the biases in artificial intelligence introduced by its human creators to the ways those with bad intentions can misuse techand what can be done to address these problems.

1. AI Bias

For years, human biases have found their way into AI modelingthis includes gender bias, racial prejudice, age discrimination, and sexual orientation and gender identity omission. Investing in a diversified AI field is essential for algorithmic fairness. In diversifying the AI community, diversity of thought emerges, and the community is better equipped to anticipate, spot and address biases. - Nicole Janssen, AltaML

2. AI Accountability

Artificial intelligence systems are becoming more prevalent and are starting to make decisions directly affecting customers. These AI systems are trained on historic data, which risks perpetuating historical biases that we must overcome. To solve this, AI systems must have traceability, explainability and an ethical AI board established to hold the AI system accountable. - Amit Sinha, Microsoft

Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

3. Restricted Access To The Internet

With the rise of the digital economy, internet connectivity has become critical infrastructure, raising questions of whether access to it should be sanctioned in times of conflict. In tackling this ethical dilemma, tech leaders should consider how important open access to digital resources and global perspectives is in counterbalancing disinformation and empowering citizens decision making. - Kris Beevers, NS1

4. AI Codes Of Conduct

As AI becomes more prevalent, continuing to build the publics trust in this technology to do good will be a must-do function, not a nice-to-do one. A first step is for organizations to develop AI codes of conduct that will ensure they use the technology ethically. These codes should always enshrine sustainability, human-centricity, accountability, transparency and respect for privacy and data protection. - Zhiwei Jiang, Capgemini

5. Deepfakes And Targeted Misinformation

The manipulation of public opinionfor personal or political gain, to commit financial fraud or just to create chaosthrough exceedingly realistic deepfakes and the posting of targeted misinformation on social media is particularly concerning. To address this issue, technology companies, regulatory agencies and law enforcement must work together to create legal frameworks for vigilance and action. - Mahesh Jaishankar, ARC Solutions

6. Ad Fraud

Big Tech platforms make huge profits as advertisers spend money to reach their audiences, and they have an ethical responsibility to provide accurate data on whether ads are reaching target audiences. Ad fraud is running rampant, and it costs advertisers who cant determine the ROI and reach of their ad spend. Advertisers need visibility into the quality of the data from platforms to make decisions. - David Finkelstein, BDEX

7. Commoditization Of User Data

Data is said to be the most valuable asset in the world, so protecting it is paramount. Today, user data is quickly becoming commoditized and sold against the users will. As we navigate the future of a data-dependent world, its critical to prioritize the safety and satisfaction of the end user, protecting their sensitive data at every turn. - Marc Fischer, Dogtown Media LLC

8. Misuse Of Personal Data

The collection and misuse of personally identifiable information is a human rights concern. But there are situations in which a person may want to release their information in the aggregate. Its important to educate both businesses and individuals about what constitutes PII, in what circumstances it can be used and how to safely model data to a protected degree of anonymization. - Lewis Wynne-Jones, ThinkData Works

9. Waning Consumer Privacy

The extent to which we are all increasingly willing to make the trade-off between privacy and convenience is expanding at a blistering pace. Permitting location tracking for targeting, giving access to sensitive personal systems such as bank accounts/logins for aggregation or payment convenience, sharing our unique biometric identifiers through facial and thumbprint scans to provide faster and more convenient loginsall of these and more have the potential for abuse. - Saa Zdjelar, Salesforce

10. Liability For Autonomous Vehicle Decisions

Autonomous vehicles and AI are top of the list. If a vehicle has to choose between hitting a hard object and a soft one like a person, where does the liability lie? Is it with the vehicle manufacturers, the insurance company or the software coder? How does one design an ethical solution for this? - Blair Currie, Snibble Corp.

11. Human Control By Algorithm

In a time of targeted advertisement and influencing, being controlled by algorithms has become a question that few of us ask. While countless thinkers have explored the question of controlling the population through pleasure (most prominently in Aldous Huxleys Brave New World), our ability to predict human behavior using machine learning has enabled us to follow through with frightening precision. - Kevin Korte, Univention

12. Excessive Automation

Replacing humans with machines has always been a complex topic for me, making it difficult to pick a side. On the one hand, I love the idea of automation and software to solve problems. On the other, without significant political and societal changes, software/robots/AI can negatively disrupt the lives of millions of people. We need to balance automation with remembering that were just humans spinning around in space. - James Beecham, ALTR

13. Power Of Quantum Computing

Once the technology is stabilized, the power of quantum computing is sure to revolutionize the world in terms of the massive leap in processing power that will be accessible to more and more individuals. That said, it will certainly also raise ethical concerns as it could be a nightmare in the wrong hands; it could be used to crack passwords, weaken encryption algorithms and compromise blockchain networks. - Husein Sharaf, Cloudforce

14. Robot-Delivered Medical Care

The use of robotics for remote (offsite) medical operations poses a major ethical concern. While infrastructure and technology have seen tremendous developments, the distance between the patient and the medical practitioner, together with cybersecurity risks, make such operations risky. We need to continue to develop both the technology and administrative controls and regulationsthere must be an accountable party. - Spiros Liolis, Micro Focus

Overview of Ethics in Tech Practice

'Ethics' has become an increasingly urgent topic of discussion in the technology industry, from questions about 'Ethical AI' to the ethics of autonomous vehicles and the ethics of our new digital media culture. But what is ethics, really? And why are we talking about it in technology contexts? And why now?

This short overview/reference guide does not give complete answers to those questions, but rather functions as a quick, readable orientation to them to stimulate deeper discussion. It also works to dispel some common myths/misunderstandings about ethics that can get in the way of effective ethics training in technology settings.What Is Ethics? It IsNot:Legal/Corporate 'Compliance' (Legal Ethical; Ethical Legal)A Set of Fixed Rules to Follow (No fixed set of rules can cover all ethical cases/contexts)A Purely Negative Frame: (Don't do that! Or That! Or THAT!)Subjective Sense of Right/Wrong ("You have your ethics, I have mine")Religious Belief ("It's right/wrong simply because my religion says so")Non-moral Customs of Etiquette ("That is just Not Done here")Uncritical Obedience to Authority (Good Germans'/'Good Americans)

Ethics Is:Promoting objective (but context & culture-dependent) conditions of human flourishingRespecting the dignity of others and the duties created in our relationships to themLiving as a person of integrity and principlePromoting beneficial and just outcomes, avoiding and minimizing harm to othersCultivating one's own character to become increasingly more noble and excellentA skillful practice of moral perception, sensitivity, and flexible, discerning judgmentLearning to more expertly see and navigate the moral world and its featuresKinds of Ethics

Formal EthicsTheoretical Ethics (moral theory in philosophical ethics and moral psychology)Normative Ethics (theories that say how we should act, how our ethical norms should be)Descriptive Ethics (theories that neutrally describe what a society's ethical norms are)

Practical EthicsApplied Ethics (Translating theoretical knowledge of ethics into specific action-guidance)Professional Ethics (Ethical norms, values, & practices distinctive to a particular profession)Technology Ethics (Theoretical or applied expertise in the relationship between tech & normative ethics: includes robot ethics, digital media ethics, data ethics, AI ethics, etc.)Engineering and Design Ethics (A field of professional ethics that develops theoretical & applied insights into the distinctly ethical conditions of successful engineering/design)

This training focuses primarily on practical ethics, drawing on formal ethics in limited ways as a conceptual tool to help identify and classify ethical issues that commonly appear in technology practice.

• Technology is increasingly the medium through which we act with & toward others
• Technology increasingly shapes the social, political, economic, biological, psychological, & environmental conditions in which humans strive to flourish
• Technology makes us more powerful as a species but more vulnerable and interdependent as individuals; we flourish or collapse together
• Technological design and implementation decisions are concentrated in the hands of an increasingly elite few who do not embody the interests/needs/values of all
• Technology in our global economy manifests an impersonal drive to efficiency, optimization, measurement, control, & other machine values, often at the expense of humane values such as justice, compassion, nobility, freedom, and leadership
• Technological choices now have existential implications for future generations, for the survival/flourishing of humanity & others with whom we share the planet
• For humanity to have a future worth wanting, the growing power of technology must be matched by growth in human wisdom & responsibility; our efforts must be rebalanced to fuel the latter kind of growth that is presently in neglect

Growing Concerns in Technology EthicsThe digital age has brought undeniable gains in economic productivity and efficiency. It has greatly amplified the scope, speeds, and scales at which humans can communicate, socialize, and access information. It has led to numerous medical and scientific breakthroughs that would have been impossible without it. But it has also had damaging social effects and created many new or amplified ethical risks, such as:

• Declining Transparency/Rising Opacity of Technological Processes, Decisions, Risks, Limitations, and Effects.
• Algorithmic Bias and Injustice: Use of Algorithmic Decision-Making to Conceal, Legitimize, or Perpetuate Harmful or Unjust Human Biases.
• Diminished Data Privacy/Security: The growing difficulty of controlling access to sensitive information about you that may be used in ways you do not want.
• Technological Psyops/Manipulation: The use of techniques such as AI, targeted digital advertising, and behavioral nudging to alter our beliefs, desires, emotions, habits, and values in ways that we do not control or want
• Tech Monoculture: The global spread of new digital technologies such as smartphones, social media, and virtual assistants, all designed by a relatively homogenous culture of technologists who cannot represent or anticipate the full diversity of human experience, needs, and values.
• Increasing Concentration of Power: The tendency of new technologies to concentrate wealth and power in the hands of very few, and evidence of declining economic mobility and opportunity in many technologically-driven societies.
• The Surveillance Society: The development of increasingly sophisticated modes of digital surveillance, including face, gait, and voice-recognition algorithms to identify and track our behavior in both public and private spaces; especially as used by powerful actors in society to monitor the less powerful.
• The Attention Economy: The increasing monetization of human attention, in ways that negatively impact the cognitive, emotional, and physical health of many individuals and families, create risks of technological addiction, and are correlated with significant economic and productivity losses in the workplace.
• Growing Machine Autonomy/Declining Human Control and Accountability: Automated decision-making has expanded steadily in recent decades, and developments in machine learning are accelerating that trend. Maintaining meaningful human control and accountability of medical, judicial, governmental, employment, educational, and military decisions is increasingly challenging.
• New Digital Taylorism: New digital forms of 'scientific management' and control of workplace behavior, in ways that can be dehumanizing, demoralizing, and destructive to the mental and physical health of workers.
• Declining Social Trust/Civic Virtue: The impact of social media 'echo chambers', 'fake news', politically motivated 'trolling', digital radicalization, polarization and culture wars on democratic virtues and civic trust has been devastating in the U.S. and the U.K., and has inflamed political conflicts elsewhere. To date, damaged trust in traditional social authoritiessuch as lawmakers, scientists and legacy mediahas not been replaced by other widely trusted social agents.
• Environmental Sustainability of Digital Culture: The rapid growth and spread of computing power places increasing pressure on energy supplies, which contributes to continued carbon emissions and accelerated climate change. It also demands more intensive mining of rare earth minerals and other non-renewable natural resources. Finally, the declining cost and growing disposability of digital devices is causing an explosion in non-biodegradable and sometimes toxic 'e-waste', much of which is shipped off to poorer countries for unsafe disposal.
• Democracy vs. Technocracy/Tech 'Solutionism': Many technologists believe the risks and challenges described above can best be solved by the development of more and better technology. Critics challenge this technological solutionism as ignoring the underlying social, political, and economic ills that perpetuate ethical failures in society, and placing unwarranted faith in superficial techno-fixes as opposed to more robust social, political, and economic reforms. They also question whether technologists in democratic nations act as unelected 'technocrats' trespassing on the democratic franchise of the citizenry by means of regulatory capture, relentless privatization of public functions, and degradation of the civic power of communities to design their own solutions to social problems.

How Can Cultivating Ethics in Tech Practice Help?

The risks and challenges above are immensely complex and challenging to address; and as noted above, many of them require non-technological solutions and reforms. Still, given that many of the harms above have been amplified by failures of technologists to anticipate and adequately respond to ethical issues, these risks can surely be reduced and mitigated by ethical reforms of technology practice.

Key to such reform is cultivating more ethically skillful and responsive practices of technology design and engineering.

The free resources developed by the Markkula Center for Applied Ethics and included here are intended for tech companies, designers, developers, and engineers who want concrete, practical tools and guidelines for cultivating those skills in their organizations, and integrating ethics more fully into their products and design. There is no 'silver bullet' here; creating technologies that will promote human flourishing and sustainable life on this planet is hard and uncertain work, involving difficult tradeoffs, some inevitable failures, and challenges that defy simple and stable solutions. But it is good work, work that can and must be done.

A Useful Metaphor: Ethical Issues are Like BirdsLike birds, ethical issues are:

• Everywhere (some local, some regional, some global; some rare & some common)
• Varied (some big and some small, and exist in a huge range of different forms)
• Can be difficult to spot (even when 'hidden in plain sight')
• Frequently concentrated in particular areas/environments
• Easier to spot and identify in groups than alone
• Sometimes more easily spotted with special guides, tools, or 'lenses'
• Noticed by people who are in the habit of looking for them
• Can often be anticipated if you know where/when they tend to show up

Getting good at noticing and identifying ethical issues, like birdwatching, is a skill that takes repeated practice to develop.

But you dont need to be an academic expert on moral philosophy to acquire this skill just as most expert birdwatchers are not ornithologists.

What matters is not a theoretical knowledge of ethics (though this can be a useful tool, like a birdwatchers field guide), but practical experience and skill assessing the ethical landscape in those areas connected to your life and work.

What Tools Can Help to Build Ethics in Tech Practice?

Three kinds of tools are key:

1. Conceptual frameworks that help you recognize ethical issues when you are in their presence,and help you to describe them; as noted above, this is where a loose grasp of ethical theory canwork like a field guide to practical ethical concerns.
2. Case studies in the technology domain, including design and engineering, that can be analyzed as a form of ethical practice and skill development. Case studies function as a bridge from the conceptual level of ethics, allowing acquired ethical knowledge and skills to transfer to new, real, professional situations in which they will be needed.
3. Professional exercises/routines that can seamlessly integrate ethical practices and skills into existing workflows, company/team cultures, and organizational incentive structures.

This free set of resources includes tools of all three kinds:

• a set of conceptual lenses for thinking about ethical concerns
• a set of relevant case studies with discussion questions that invite application of ethical reasoning and decision-making skills
• a professional toolkit consisting of seven habits/routines that can be integrated into technology workflows, cultures, and incentive structures.
• a list of well-recognized best practices in tech design and engineering

These materials can be selected and customized for ethics training at multiple levels (individual, team, department, division, corporate), but at each level they must be integrated with care as part of a genuine effort to build in sustainable ethical practices.

Ethics in tech practice is not something that can be checked off a checklist, or completed as a task and then set aside. Its a way of doing ones work that must remain part of the technologists mindset, must be integrated in their daily work habits and those of their colleagues, and must be reinforced at all levels of leadership so that the retention and ongoing cultivation of ethical design and engineering skills (as well as ethical skills in other company roles) is noticed, acknowledged, and rewarded.

Without the necessary incentive structures, company-wide integration of ethical expertise and communication channels, and the resources for effective, sustainable implementation of ethical routines and tools, all the 'good intentions' in the world won't make much of a difference in the company's products or its employees' success in ethical practice. The ethical reputation of technologists and technology products is quickly becoming the metric by which 'good' companies are judged, and a key factor in attracting and retaining top talent. Building ethical support systems is investing in the future of tech excellence.